Linguistic Battles in Trademark Disputes

Title: Linguistic Battles in Trademark Disputes 
Roger Shuy, 2002 Palgrave Macmillan http://www.palgrave.com 

Abstract: 

Battles over knowledge, authority, and power are often fought when two different fields address the same issues. This book takes an important step towards showing how quite different fields, law and linguistics, can work together effectively in trademark cases. After presenting the basics of each field, readers are shown how linguistics was used in ten trademark lawsuits, five of which had opposing linguists on each side. Finally, helpful suggestions are given to both linguists and lawyers. 

CONTENTS: 

Foreword 

- The Battle over Linguists and Law
- A Very Brief Introduction to Linguistics for Lawyers 
- Generic vs. Secondary Meaning: Registry Hotel v. Hospitality Mgt. 
- Teaching a Jury About Meaning: Warren v. Prestone 
- Sounding Alike and Meaning Alike: Meaning: Registry Hotel v. Hospitality Mgt. 
- Teaching a Jury About Meaning: Warren v. Prestone 
- Sounding Alike and Meaning Alike: ConAgra v. Hormell 
- Descriptiveness: Nouns and Modifiers: Woodroast v. Restaurants Unlimited - The Meaning of a Patronymic Prefix: Quality Inns c. McDonalds 
- Sounding, Looking, and Meaning Different: AMR Pharm v. American Home Products - Differences in the Ingredients, Qualities and Characteristics of the Products: Pyewacket v.Mattel 
- Going Beyond Competing, Company and Product Names: AutoNation USA v. CarMax 
- Using Foreign Language Words in Trademarks: Alixandre Furs v. Alexandros Furs 
- Disclaiming Dealership Authorization: Matrix Essentials v. F & M. Distributors 
- Using Linguistics Tools and Thinking in Trademark Disputes - Some Suggestions for Linguists 
- Some Suggestions for Attorneys - Power, Control, and the Ownership of Language - References 
- Cases 

Hardback: ISBN: 0333997581, Pages: 224, Price: GBP45.00